MSLGROUP Publishes Inaugural Global Institutional Investors Insight Report
The global Financial Practice of MSLGROUP, the strategic communications and engagement company of Publicis Groupe, today released the results of its inaugural Global Institutional Investors Insight survey covering the North American, European and Asian markets. The study offers insights into how institutional shareholders and sell-side analysts view public companies within the overall context of their global portfolios and how their approaches have evolved in the wake of the financial crisis. 500 institutional investors and sell-side research analysts globally participated in the survey.
Peter Benson, Nordic Practice Leader for Financial Communications comments: ”The report that we have conducted is one of the first of its kind and highlights several interesting trends. For instance, 77% of global institutional asset managers says that shareholder activism will increase worldwide which means that many corporations run the risk of being challenged on strategy or execution by vocal shareholders with an activist agenda. And it should be noted that the leading activists fully understand the importance of the public relations component of their campaigns. There is no single universally effective response to activist investors but prudent corporations should prepare according to their unique situation”
Please read more http://msl.gp/GIIIR2014