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The fourth edition of our international COVID-19 Opinion Tracker shows that the public’s view of business is showing signs of deteriorating. Throughout the first three months of the tracker, business has performed well in the public’s eyes. It has been seen as stepping up during the crisis, and is perceived as having handled the pandemic well. Though this still stands, business brands are in a delicate position as the focus shifts to lay-offs and economic damage. The survey also found that employees who have returned to their workplace across the globe say they had a better experience than expected, that it was more safe than expected, that they were more productive than they expected, and that they are now more likely to stay with their employer. However, employers will need to continue to provide leadership on this as more return to workplaces and offices.

Kekst CNC’s COVID 19 Opinion Tracker has become a key measure of public opinion throughout the current crisis, and an important tool for companies as they seek to understand changing attitudes towards established institutions, particular sectors, corporate and individual behaviour and considerations such as ESG. The third wave of our tracking survey has found that across the United States, the UK, Germany, France, Sweden and Japan the public believes that Germany has dealt best with the pandemic crisis, while the United States and UK are the worst responders.

The second edition of our international COVID-19 Opinion Tracker shows that the public continues to prioritise health over the economy in most countries. The survey findings have significant implications for business leaders as well as policy-makers around the world. It shows that even compared to just a month ago, people are expecting the impact of COVID-19 to last longer.

COVID-19 is having a significant impact on both business and society internationally. Kekst CNC have published the first edition of the COVID-19 Opinion Tracker to support our clients and the industries they serve to navigate these difficult times and to anticipate what the coming weeks and months will hold.